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The Google Art Project. What’s the purpose?

A couple of days ago Google officially announced the launch of their new tool – the Google Art project: a collection of art works you can see in the world’s biggest galleries and museums. And it offers as well the possibility to create your own art collection – say to choose your favourites and share these with your contacts.

But is it all about making art more accessible and sharing the passion for art. For sure not. It has the best potential to become another source of income for Google. And… as officially announced on Google’s blog: it’s the first step towards enabling Street View to go indoors. Crazy new world…

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